I assisted in researching and developing the UI style guide for a new AAA IP. Using the research I helped pooI, I produced menu layouts to become benchmarks and define the ingredients of our style guide. I produced template files for ingredients like buttons & panels, allowing the team to maintain consistency between mocks. I also worked on HUD elements, vignettes and icons. I collaborated across our two UK and worldwide co-dev studios.

I helped develop the animation style for our UI with Motion Graphic experiments made in After Effects. I produced various transitions of menus, buttons and widgets. I experimented with how animation can bring toast notifications to life and increase satisfaction and excitement. Alongside developing our style guide, I also produced animations to prove and bring context to HUD elements and UI-dependent game features.

I had the opportunity to learn and develop my skills within Adobe XD & Figma. When collaborating with game designers, I would produce clickable prototype wireframes, ensuring the layout and interface ticked all their boxes. I helped produce a reusable HUD UI component for Figma, aiding the team's wireframes. I also implemented the white box wireframe style into the game engine, allowing TAs to quickly reproduce the UI for new features in the game.

While working on the project, I conducted multiple competitor analyses presentations to gather benchmarks and identify areas for innovation on the various features I worked on. The presentations were delivered to directors and key stakeholders, allowing them to ask questions afterwards. Separate from the competitor analysis, I would also frequently participate in weekly Director Walkarounds, always keen to showcase the latest UI mockups.

I've become highly proficient in using the game engine and UI middleware, which allowed me to implement various features, polish, debug and help the TAs. I implemented the UI style guide ingredients into the game, creating versatile and performance-efficient widgets for the UI buttons and panels. I also conducted weekly workshops to teach UI implementation to other UI Artists. These contributions resulted to me being nominated for an Outstanding Individual Achievement award.

I made Photoshop actions and smart-objects to automate the iconography texturing. For image texturing, as it was more complex, I created a Photoshop script to automate the process, later sharing this with the directors and the brand team for use within project presentations. I also developed an After Effects dockable UI plugin to generate our style guides layout grid and activate an animation workflow where you can trigger animations by markers.